When looking for a job due to unemployment, current job dissatisfaction or finding openings at a dream company, drafting a separate cover letter for each prospective position may seem daunting and time consuming. Many applicants may keep stock cover letters depending on company or job industry, but they are doing themselves a disservice by not crafting a fresh cover letter each time, no matter how long it may take. The importance of doing so lies in the purpose of the cover letter.
The typical first step in applying to a position, either through a recruiter or directly, is submitting your resume and a cover letter. Unlike the resume, the cover letter is meant to speak directly to the hiring manager and or HR professional as to why you want the position, what you will bring to the position and company, and your overall motivations and experience as an employee and person.
It also indirectly serves as a writing sample, which is an important factor to keep in mind.
Your qualifications, skills and most important experience are included in your resume, so the cover letter is your opportunity to showcase additional attributes about yourself that the hiring manager wouldn’t otherwise know. They are looking to get a deeper glimpse into the person behind the employee that would be in their office. Are you a dedicated volunteer for a specific cause or charity? Do you ski in the winters or surf in the summer? Are you a spin instructor or have an interesting hobby after hours? These details will all contribute to the picture you are painting of yourself.
While those details will certainly help craft a conversation during the phone and or in-person interviews, and will help HR professionals identify with you as a person, the central piece of the letter should focus on your motivation and desire to do the specific job applied for at this specific company. The job title and name of the company should be included as well as specific aspects of the job description and why you would be the best person they could hire.
The key to all of these details is that they be portrayed in a genuine and heartfelt manner and that you match everything back to the position and company. This will make the hiring manager feel like you greatly desire their particular position, not just a new position.
Every company wants to make careful hiring decisions and hire employees that really want to work on behalf of their mission and endeavors. Eloquently portraying that you do, and will do so effectively, will help them see you as their next great hire during the hiring process.